Brand Impact: Raise Your Profile, Win More Work

Krish Dholakia
Aug 5
1 min read

In London’s hyper-competitive professional landscape, your personal brand is your business card. It’s not just about visibility—it’s about credibility, trust, and ensuring colleagues and clients call on you for the right opportunities. As someone who’s helped lawyers, consultants, and finance professionals move up and stand out, here’s how you can build a business-winning presence on your terms.

Quick wins for brand impact (+ bonus tips!):

15-minute weekly brand review:

Block a regular slot weekly to update LinkedIn, comment on industry posts, or share a brief insight. Visibility is consistency, not volume.

Polish your elevator pitch:

Practice a two-sentence summary of your unique value. Record yourself and refine it quarterly—it will evolve as you do.

Request testimonials:

After each matter or project, ask for a LinkedIn or internal recommendation. Social proof is a powerful validator in service industries.

Give value first:

Share a short article, client tip, or resource monthly—giving first builds goodwill and positions you as an expert.

Track your wins:

Keep an “impact diary”—when it’s time for promotion or self-assessment, you’ll have a ready-made portfolio.

Bonus tips!

Niche down: Identify your ideal client or case type—and focus your brand efforts there for higher returns.
Event leverage: Attend one industry event quarterly (in-person or remote). Prepare two questions and follow up with connections after.
Brand audit: Review your LinkedIn and other digital assets every six months—do they reflect your current value and direction?